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"chocolate" diamonds. OMG The sheer cynical marketing of that.… - Melodramatic, corsetted mistress of the obscure — LiveJournal
December 7th, 2009
09:53 pm


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"chocolate" diamonds.


The sheer cynical marketing of that.

I am ashamed to be part of the same species.

(7 comments | Leave a comment)

[User Picture]
Date:December 8th, 2009 03:57 am (UTC)

So they figured out how

to put a 'spin' on otherwise fairly unsalable diamonds. I agree with your conclusions though.

And I don't like diamonds. They're too pale, icy and just soulless. My favorite and most expensive piece of jewelry is an Afghani trade silver and lapis collar. I bought it with most of a MZB short story royalty check in 1990.

My favorite precious gemstone is sapphire, otherwise I like amethyst, lapis and labadorite. Amber is nice too but I don't over-do it.
[User Picture]
Date:December 8th, 2009 04:01 am (UTC)

Re: So they figured out how

Yay Sapphire..I like opals...rainbows in a gem.
Date:December 8th, 2009 04:34 am (UTC)
No shit...

I never watch tv but tonight we turned on "Castle" and I saw the ad. *gag*
[User Picture]
Date:December 8th, 2009 04:54 am (UTC)
Well, there are already Coffee diamonds, which look suspiciously similar.

ETA.. nope they are indeed a different color:
About Colored Diamonds
Chocolate diamond is a type of Brown diamond. Like white diamonds, brown diamonds also rank ten on Moh's hardness scale. "Chocolate" refers to the color "tone" (lightness to darkness) of the brown color. Very light brown diamonds are called "smoke," light brown diamonds are called "champagne," medium brown diamonds are called "cocoa" or "chocolate." A dark brown diamond is "coffee." A very brown diamond is called "seal."

Edited at 2009-12-08 04:57 am (UTC)
[User Picture]
Date:December 8th, 2009 05:06 am (UTC)
I've started to see them at shows, along with "chocolate" pearls. Um, no.

I'm also not a fan of diamonds. Aside from just leaving me cold, I can't look at them without thinking of all of the people who have died obtaining them. It seems when I was young, most of the very much older generation had either plain gold bands or ruby rings rather than diamonds. I'm talking folks who would have been married in the 1890s or so.
Date:December 8th, 2009 03:05 pm (UTC)
Well, 'tis the season. As gmskarka says, this is the time of year when men are told that they don't love their women unless they buy us cars and diamonds. I'm just waiting for the ad featuring a chocolate-diamond-studded car. It can't be that far off - Victoria's Secret sells a diamond-studded bra every year.

For the record - I don't care for diamonds either. Or gold, really. That's why my engagement ring was/is a sapphire set in silver.
[User Picture]
Date:December 8th, 2009 04:25 pm (UTC)
I think that's the commercial where I looked over at Lawnchair and teased him that if he was the perfect man he'd read my mind and buy me the perfect bit of jewelry. We eventually agreed than neither of us is perfect, and I don't really know what I want and probably don't actually want any jewelry.*

*Plus, I love all the semiprecious stones and odd metals.
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