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Advertizement fail: When the font(s) you choose for the name of your… - Melodramatic, corsetted mistress of the obscure — LiveJournal
June 22nd, 2011
08:45 am


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Advertizement fail: When the font(s) you choose for the name of your product are so fancy they are all but unreadable.

For instance http://www.kickstarter.com/projects/baudot/lyssan

The web browser tab tells me it's called Lyssan and that's the only reason I know the name for sure.

On the other hand, I guess I clicked through, didn't I? But only because I was irritated.

(3 comments | Leave a comment)

Date:June 22nd, 2011 02:42 pm (UTC)
Yeah, that's definitely font fail.
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Date:June 22nd, 2011 03:08 pm (UTC)
Agreed. I found a wine with the same issue, and I could only identify it by the colour of the label and string cage for the cork. When they switched to a screw top bottle, they also lightened up the font and now I know it's a Riondo prosecco. Bad marketing is a danger in this economic climate.
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Date:June 23rd, 2011 02:09 am (UTC)
I have to point out the font is totally blameless here. It looks like it has been forced to run a gauntlet of Photoshop filters designed to recreate the "brown acid" of Woodstock. If you look carefully, you can see the original font, a perfectly reasonable Linotext or something of that nature trapped in the center of all the madness.

One of the downsides of the desktop publishing revolution has been easy access to way too many fonts, and too many "designers" who want to use them all!!!!11!leventy! The same for Photoshop filters and other fun toys.
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